Making the case for product design

Product Design is an important part of software development, yet in many organisations it often feels hard to justify. This is particularly true in organisations where the challenges are seen as tackling complex process, technical, or information problems and not the end user experience.

This talk is a summary of why these organisations still need Product Designers. We’ll cover the benefits, the common pitfalls, and how you can start bringing Product Design into your organisation today.

Themes:
Product, Product Design, UX, Experience Design, Design Systems, Design Process