Value is in the eye of the beholder

Product teams are the lifeblood of a company. Without them, we’ve got no product. Without a product, we’ve no customer. And with no customer, there’s no business.

So our teams should focus on building features that bring and retain customers.

Sounds logical. But the reality is more…complex.

Customers tend to buy products because of how they make them feel. So why do we obsess over features, instead of customer experience? Our company needs revenue now, so we’ve a job in 6 months’ time. So why do we get an allergic reaction to JFDIs from sales, or HiPPOs from an exec?

Join us for this cathartic, focused, actionable talk where we’ll debunk myths and explore together: what “value” really means.